User ResearchStrategy & Discovery
Maze Review
by Maze · Remote-first (incorporated in Delaware, USA) · Founded 2018
G2 Score
4.5
Reviews
300
Starting Price
$99/user/mo
Free Tier
Yes
Learning Curve
Moderate
Quick Answer
Maze is a user research tool rated 4.5/5 on G2 from 300 reviews. It's best for product_designer and ux_researcher teams using design_thinking or lean_ux. Pricing starts at $99/user/mo, with a free tier available.
Pros & Cons
Pros
Fastest way to run unmoderated usability tests on Figma, Sketch, and Adobe XD prototypes — tests can be live in minutes
Built-in participant recruitment panel with 700M+ participants, eliminating the need for a separate recruitment tool
AI-powered analysis automatically clusters open-ended responses and generates actionable research reports
No-code test builder with diverse research methods (prototype testing, card sorting, tree testing, surveys, five-second tests) in a single platform
Excellent Figma integration that syncs prototype changes automatically and supports hotspot-level analytics
Generous collaboration model — unlimited collaborators on all plans, making it easy to democratize research across teams
Cons
No moderated/live interview capability — teams still need separate tools like UserTesting or Lookback for moderated sessions
No native mobile app for participants or researchers — all testing happens through web browser links
Participant recruitment panel costs extra on top of subscription, and per-response pricing can add up quickly for large studies
Limited quantitative analytics compared to dedicated analytics tools — no session replay, heatmaps on live products, or funnel analysis
Free tier is quite restrictive with only 1 project and 3 blocks, making it hard to evaluate the full platform before purchasing
Reporting customization is limited — difficult to tailor reports for different stakeholder audiences without manual export and rework
Pricing
Free
$0
1 project with up to 3 blocks, unlimited collaborators, 1 active maze at a time
Standard
$99
per user / month
Premium
$verify_required
per user / month
Enterprise
Custom
* Pricing is per organization/workspace, not per seat. Free plan available with limited functionality. Professional plan at ~$99/month (billed annually) includes unlimited mazes. Organization plan is custom pricing for enterprise features. All paid plans include unlimited collaborators.
View current pricing on Maze Last verified: 2026-03-30
Key Features
Roadmapping
Sprint Planning
Backlog Management
Kanban Boards
Gantt Charts
Okr Tracking
User Feedback Management
Customer Portal
Idea Management
Analytics Dashboard
Custom Workflows
Custom Fields
Automations
Time Tracking
Resource Management
Portfolio Management
Api Access
Webhooks
Mobile App
Offline Mode
Ai Features
Templates Library
Guest Access
Sso Saml
Soc2 Compliant
Gdpr Compliant
Hipaa Compliant
On Premise Option
Prototype Testing
Unmoderated Testing
Moderated Testing
Card Sorting
Tree Testing
Five Second Tests
Survey Builder
Participant Recruitment
Heatmaps
Click Maps
Mission Paths
Video Recording
Screen Recording
Integrations
Maze supports 30+ integrations. View marketplace ↗
slackteamsfigmamironotionzapiersketchadobe xdinvisionframerproductboardjira
Who Is Maze Best For?
Team sizes
startupscaleupenterprise
Roles
product designerux researcherproduct managerdesign lead
Methodologies
design thinkinglean uxcontinuous discoveryagile
Industries
saasfintechecommercemediahealthcareenterprise software
Frequently Asked Questions
Disclaimer: This review is based on publicly available data from G2, official documentation, and third-party sources. Pricing verified on 2026-03-30. Some links may be affiliate links — see our disclosure. Last updated: 2026-03-30.