email_marketingSaaS Business
Loops Review
by Loops · San Francisco, USA · Founded 2022
G2 Score
4.8
Reviews
200
Starting Price
$149/user/mo
Free Tier
Yes
Learning Curve
Gentle
Quick Answer
Loops is a email_marketing tool rated 4.8/5 on G2 from 200 reviews. It's best for marketing and product teams using product_led_growth or developer_first. Pricing starts at $149/user/mo, with a free tier available.
Pros & Cons
Pros
Beautiful, modern interface purpose-built for SaaS companies — dramatically simpler than legacy tools like Mailchimp or ActiveCampaign
Unified platform for both transactional and marketing email, eliminating the need for separate providers like SendGrid + Mailchimp
Developer-friendly with excellent API, SDK support for React/Next.js, and clean documentation — ideal for product-led SaaS teams
Visual loop (automation) builder makes it easy to create onboarding sequences and event-triggered drip campaigns without complexity
Generous free tier with 1,000 contacts lets early-stage startups get started without cost, and pricing scales reasonably
Fast-growing product with highly responsive founding team and rapid feature velocity — community-driven roadmap
Cons
Relatively young product (founded 2022) — feature set is still maturing compared to established platforms like Customer.io or Braze
Limited native integrations compared to mature competitors — heavy reliance on Zapier/Make for non-core connections
No mobile app — all management must be done through the web interface
Advanced segmentation and analytics are less sophisticated than enterprise-grade tools like Braze or Iterable
No SSO/SAML support yet, which may be a blocker for security-conscious enterprise buyers
Contact-based pricing can become expensive as your user base scales into the hundreds of thousands
Pricing
Free
$0
Up to 1,000 contacts, 2,000 email sends/month
Standard
$149
per user / month
Premium
$599
per user / month
Enterprise
Custom
* Pricing is based on number of contacts rather than per-seat. Free tier includes 1,000 contacts. Starter plan includes up to 5,000 contacts, Standard up to 50,000 contacts, and Growth up to 100,000+. Annual billing offers ~20% discount. Verify current tier names and limits.
View current pricing on Loops Last verified: 2026-03-30
Key Features
Roadmapping
Sprint Planning
Backlog Management
Kanban Boards
Gantt Charts
Okr Tracking
User Feedback Management
Customer Portal
Idea Management
Analytics Dashboard
Custom Workflows
Custom Fields
Automations
Time Tracking
Resource Management
Portfolio Management
Api Access
Webhooks
Mobile App
Offline Mode
Ai Features
Templates Library
Guest Access
Sso Saml
Soc2 Compliant
Gdpr Compliant
Hipaa Compliant
On Premise Option
Transactional Email
Drip Campaigns
Visual Flow Builder
Contact Segmentation
Event Based Triggers
Email Personalization
Ab Testing
Custom Domains
Dedicated Ip
Newsletter Editor
Drag Drop Editor
Code Editor
Integrations
Loops supports 30+ integrations. View marketplace ↗
slackintercomzapierhubspotsegmentstripemakewordpressreactnext jssupabase
Who Is Loops Best For?
Team sizes
startupscaleup
Roles
marketingproductgrowthfounder
Methodologies
product led growthdeveloper first
Industries
saasdeveloper toolsfintechai ml
Frequently Asked Questions
Disclaimer: This review is based on publicly available data from G2, official documentation, and third-party sources. Pricing verified on 2026-03-30. Some links may be affiliate links — see our disclosure. Last updated: 2026-03-30.