User ResearchStrategy & Discovery
Lookback Review
by Lookback · San Francisco, California · Founded 2013
G2 Score
4.3
Reviews
200
Starting Price
N/A
Free Tier
Yes
Learning Curve
Moderate
Quick Answer
Lookback is a user research tool rated 4.3/5 on G2 from 200 reviews. It's best for ux_researcher and product_designer teams using design_thinking or lean_ux. Pricing starts at N/A, with a free tier available.
Pros & Cons
Pros
Excellent live moderated research support — observers can watch sessions in real time and take timestamped notes collaboratively
Strong mobile testing capabilities with native iOS and Android apps that capture screen, face camera, touch gestures, and audio simultaneously
Highlight clips and timestamped note-taking make it easy to share key research moments with stakeholders who didn't attend sessions
Supports both moderated and unmoderated testing in a single platform, reducing the need for multiple research tools
Clean, researcher-friendly interface that requires minimal technical setup compared to enterprise alternatives like UserZoom
Self-test mode allows researchers to quickly do dry runs and validate research protocols before participant sessions
Cons
Does not include a built-in participant recruitment panel — researchers must source their own participants or use third-party panels
Limited quantitative analytics compared to dedicated tools like Maze or UserTesting; best suited for qualitative research
Pricing can be prohibitive for small teams or freelancers who need a moderate volume of sessions
Integration ecosystem is relatively thin — no native connections to popular design tools like Figma or research repositories like Dovetail
Transcription quality and language support are not as robust as specialized transcription tools, sometimes requiring manual cleanup
Occasional technical issues with mobile recording reliability, particularly on older Android devices or unstable network connections
Pricing
Free
$0
Limited to 1 project, up to 10 sessions per year, basic features only
Standard
$
per user / month
Premium
$
per user / month
Enterprise
Custom
* Lookback has restructured pricing multiple times. Plans are typically based on number of sessions and team seats. Freelance plan starts around $25/month; Team plan around $100/month for 3 seats. Verify current pricing on their website as plans have shifted.
View current pricing on Lookback Last verified: verify_required
Key Features
Roadmapping
Sprint Planning
Backlog Management
Kanban Boards
Gantt Charts
Okr Tracking
User Feedback Management
Customer Portal
Idea Management
Analytics Dashboard
Custom Workflows
Custom Fields
Automations
Time Tracking
Resource Management
Portfolio Management
Api Access
Webhooks
Mobile App
Offline Mode
Ai Features
Templates Library
Guest Access
Sso Saml
Soc2 Compliant
Gdpr Compliant
Hipaa Compliant
On Premise Option
Live Moderated Testing
Unmoderated Testing
Self Test
Screen Recording
Face Camera Recording
Timestamped Notes
Highlight Clips
Collaborative Note Taking
Session Transcription
Participant Scheduling
Prototype Testing
Mobile Device Testing
Integrations
Lookback supports 15+ integrations.
trelloslackzapiergoogle drivedropbox
Who Is Lookback Best For?
Team sizes
startupscaleupenterprise
Roles
ux researcherproduct designerproduct managerux designer
Methodologies
design thinkinglean uxuser centered designagile
Industries
saasfintechecommercehealthcaremediaconsumer apps
Frequently Asked Questions
Disclaimer: This review is based on publicly available data from G2, official documentation, and third-party sources. Pricing verified on verify_required. Some links may be affiliate links — see our disclosure. Last updated: 2026-03-30.