Behavior AnalyticsAnalytics
Hotjar Review
by Contentsquare · Valletta, Malta · Founded 2014
G2 Score
4.3
Reviews
1k+
Starting Price
N/A
Free Tier
Yes
Learning Curve
Easy
Quick Answer
Hotjar is a behavior analytics tool rated 4.3/5 on G2 from 1k+ reviews. It's best for product and ux_design teams using lean or design_thinking. Pricing starts at N/A, with a free tier available.
Pros & Cons
Pros
Extremely fast setup — just add a single JavaScript snippet and start collecting heatmaps and recordings within minutes
Intuitive, beginner-friendly interface that non-technical PMs, designers, and marketers can use without training
Combines qualitative (recordings, surveys, feedback) and quantitative (heatmaps, funnels) insights in one platform
Generous free tier provides unlimited heatmaps and 35 daily sessions, enough for early-stage products and MVPs
Built-in user feedback widgets and on-site surveys allow PMs to collect voice-of-customer data alongside behavioral data
Strong privacy controls with automatic PII suppression, GDPR compliance, and user consent management out of the box
Cons
Session-based pricing can become expensive quickly for high-traffic sites — costs scale with pageviews, not team size
Limited advanced product analytics compared to dedicated tools like Amplitude or Mixpanel — no cohort analysis, retention curves, or event-level funnels natively
No native mobile app analytics — only tracks web and mobile web, not native iOS/Android applications
Session recordings can be time-consuming to review manually; AI summaries help but are only available on higher tiers
Heatmap data is sampled on free and lower plans, which may not represent full user behavior on high-traffic pages
Contentsquare acquisition creates uncertainty about long-term product direction and potential feature consolidation into the parent platform
Pricing
Free
$0
Up to 35 daily sessions, unlimited heatmaps, automatic data capture
Standard
$
per user / month
Premium
$
per user / month
Enterprise
Custom
* Pricing is session-based, not per-seat. Observe plans: Basic (free, 35 daily sessions), Plus ($32/mo, 100 daily sessions), Business ($80/mo, 500 daily sessions), Scale ($171/mo, 500+ daily sessions). Ask plans for surveys/feedback sold separately. Annual billing saves ~20%. Acquired by Contentsquare in 2021; product offerings increasingly unified under Contentsquare platform.
View current pricing on Hotjar Last verified: 2026-03-30
Key Features
Roadmapping
Sprint Planning
Backlog Management
Kanban Boards
Gantt Charts
Okr Tracking
User Feedback Management
Customer Portal
Idea Management
Analytics Dashboard
Custom Workflows
Custom Fields
Automations
Time Tracking
Resource Management
Portfolio Management
Api Access
Webhooks
Mobile App
Offline Mode
Ai Features
Templates Library
Guest Access
Sso Saml
Soc2 Compliant
Gdpr Compliant
Hipaa Compliant
On Premise Option
Heatmaps
Session Recordings
Surveys
Feedback Widgets
Funnel Analysis
Rage Click Detection
Form Analysis
User Interviews Recruitment
Integrations
Hotjar supports 120+ integrations. View marketplace ↗
slackteamssalesforcezendeskintercomzapierhubspot
Who Is Hotjar Best For?
Team sizes
startupscaleupenterprise
Roles
productux designmarketingcroux research
Methodologies
leandesign thinkinggrowthcontinuous discovery
Industries
saasecommercemediafintechtraveleducation
Frequently Asked Questions
Disclaimer: This review is based on publicly available data from G2, official documentation, and third-party sources. Pricing verified on 2026-03-30. Some links may be affiliate links — see our disclosure. Last updated: 2026-03-30.