ToolStack
Product AnalyticsAnalytics

Heap Review

by Contentsquare · San Francisco, California, USA · Founded 2013

G2 Score
4.4
Reviews
400
Starting Price
N/A
Free Tier
Yes
Learning Curve
Moderate
Quick Answer

Heap is a product analytics tool rated 4.4/5 on G2 from 400 reviews. It's best for product and growth teams using product_led_growth or lean. Pricing starts at N/A, with a free tier available.

Pros & Cons

Pros
Autocapture eliminates the need for manual event instrumentation — every click, pageview, and form interaction is tracked automatically from day one
Retroactive analytics lets teams define new events and run queries on historical data without waiting for new tracking deploys
Very fast time-to-value compared to Amplitude or Mixpanel — install the snippet and immediately start exploring user behavior
Illuminate AI surfaces hidden insights, friction points, and conversion opportunities that teams might otherwise miss
Session replay integrated directly alongside quantitative analytics provides seamless qual + quant workflow
Strong data governance features including virtual events, data dictionary, and identity management reduce messy data sprawl
Cons
Autocapture can lead to noisy data — teams still need to invest time in defining meaningful virtual events and cleaning up the event taxonomy
Pricing is opaque and can become expensive at scale as session volumes grow — all paid plans require contacting sales
Advanced querying and custom SQL analysis are more limited compared to warehouse-native tools like Amplitude with CDPs
No native mobile app for viewing dashboards or insights on the go
Post-acquisition by Contentsquare (2023), product roadmap and long-term standalone direction has some uncertainty
Cohort analysis and advanced segmentation capabilities are less mature than Amplitude or Mixpanel for power users

Pricing

Free
$0
Up to 10,000 monthly sessions, core analytics features, 6-month data history
Standard
$
per user / month
Premium
$
per user / month
Enterprise
Custom

* Pricing is session-based rather than per-seat. Three paid tiers: Growth, Pro, and Premier — all require contacting sales for quotes. Free tier available with limited sessions and data retention.

View current pricing on Heap Last verified: 2026-03-30

Key Features

Roadmapping
Sprint Planning
Backlog Management
Kanban Boards
Gantt Charts
Okr Tracking
User Feedback Management
Customer Portal
Idea Management
Analytics Dashboard
Custom Workflows
Custom Fields
Automations
Time Tracking
Resource Management
Portfolio Management
Api Access
Webhooks
Mobile App
Offline Mode
Ai Features
Templates Library
Guest Access
Sso Saml
Soc2 Compliant
Gdpr Compliant
Hipaa Compliant
On Premise Option
Autocapture
Session Replay
Funnel Analysis
Path Analysis
Retention Analysis
Cohort Analysis
Heatmaps
Event Visualizer
Retroactive Analytics

Integrations

Heap supports 100+ integrations. View marketplace ↗

slacksalesforcezendeskintercomzapierhubspot

Who Is Heap Best For?

Team sizes
startupscaleupenterprise
Roles
productgrowthux researchdata analyticsmarketing
Methodologies
product led growthleandata driven
Industries
saasecommercefintechmediahealthcare

Frequently Asked Questions

Yes. Heap has a free tier. Up to 10,000 monthly sessions, core analytics features, 6-month data history
Heap starts at N/A for its standard plan. Pricing is session-based rather than per-seat. Three paid tiers: Growth, Pro, and Premier — all require contacting sales for quotes. Free tier available with limited sessions and data retention.
Heap is best suited for product, growth, ux_research, data_analytics, marketing in startup, scaleup, enterprise teams using product_led_growth, lean, data_driven methodologies.
Yes, Heap has a native Slack integration.
Disclaimer: This review is based on publicly available data from G2, official documentation, and third-party sources. Pricing verified on 2026-03-30. Some links may be affiliate links — see our disclosure. Last updated: 2026-03-30.