Product ManagementStrategy & Discovery
Craft.io Review
by Craft.io · Tel Aviv, Israel · Founded 2015
G2 Score
4.5
Reviews
300
Starting Price
$39/user/mo
Free Tier
No
Learning Curve
Moderate
Quick Answer
Craft.io is a product management tool rated 4.5/5 on G2 from 300 reviews. It's best for product and product_leadership teams using scrum or kanban. Pricing starts at $39/user/mo.
Pros & Cons
Pros
End-to-end product management platform covering strategy, discovery, roadmapping, and delivery in a single tool
Robust prioritization frameworks built-in — supports RICE, WSJF, custom scoring models, and weighted scoring out of the box
Strong stakeholder-facing roadmap views with multiple formats (timeline, swimlane, board) that can be shared via secure links
Deep capacity planning and resource allocation features that connect roadmap plans to team availability
Tight two-way sync with Jira and Azure DevOps allowing PMs to plan in Craft.io while engineers work in their preferred tool
Built-in customer feedback portal and idea management, reducing the need for separate discovery tools
Cons
No free tier available — entry price point is relatively high compared to lightweight roadmapping alternatives like Productboard or Trello
Smaller integration ecosystem compared to market leaders — only ~30 native integrations vs thousands for Jira or Asana
No native mobile app, limiting on-the-go access for product managers who need to review or update roadmaps remotely
Lower market awareness and smaller community compared to Productboard, Aha!, or Jira — fewer community resources and third-party tutorials
Can feel feature-heavy for smaller teams or those only needing simple roadmapping without the full strategic planning layer
SSO/SAML restricted to enterprise tier, which can be a blocker for security-conscious mid-market organizations
Pricing
Standard
$39
per user / month
Premium
$89
per user / month
Enterprise
Custom
* Pricing is per editor seat. Viewer/stakeholder access is typically included or available at reduced cost. Annual billing offers discounts. Exact current pricing should be verified on website.
View current pricing on Craft.io Last verified: verify_required
Key Features
Roadmapping
Sprint Planning
Backlog Management
Kanban Boards
Gantt Charts
Okr Tracking
User Feedback Management
Customer Portal
Idea Management
Analytics Dashboard
Custom Workflows
Custom Fields
Automations
Time Tracking
Resource Management
Portfolio Management
Api Access
Webhooks
Mobile App
Offline Mode
Ai Features
Templates Library
Guest Access
Sso Saml
Soc2 Compliant
Gdpr Compliant
Hipaa Compliant
On Premise Option
Integrations
Craft.io supports 30+ integrations. View marketplace ↗
confluencetrelloslackteamsgithubgitlabfigmasalesforcezendeskintercomzapierazure devops
Who Is Craft.io Best For?
Team sizes
scaleupenterprise
Roles
productproduct leadershipportfolio management
Methodologies
scrumkanbansafelean
Industries
saasenterprise softwarefintechhealthcaretelecommunications
Frequently Asked Questions
Disclaimer: This review is based on publicly available data from G2, official documentation, and third-party sources. Pricing verified on verify_required. Some links may be affiliate links — see our disclosure. Last updated: 2026-03-30.