mobile_marketinganalytics_growth
CleverTap Review
by CleverTap · Mumbai, India · Founded 2013
G2 Score
4.6
Reviews
500
Starting Price
N/A
Free Tier
No
Learning Curve
Moderate
Quick Answer
CleverTap is a mobile_marketing tool rated 4.6/5 on G2 from 500 reviews. It's best for growth and marketing teams using data_driven or lifecycle_marketing. Pricing starts at N/A.
Pros & Cons
Pros
Best-in-class real-time user segmentation and behavioral analytics — segments update live as user events stream in, enabling highly targeted campaigns
Comprehensive omnichannel engagement covering push, in-app, email, SMS, WhatsApp, and web push from a single unified platform
Clever.AI engine provides powerful predictive analytics including churn prediction, optimal send-time, and RFM-based segmentation out of the box
Visual journey builder (CleverTap Journeys) allows non-technical marketers to create complex multi-step, multi-channel lifecycle campaigns with drag-and-drop
Strong mobile-first architecture handles massive scale — processes billions of events daily for brands like Sony, Vodafone, Domino's, and Dream11
TesseractDB proprietary data store retains full user history (up to 10 years) unlike competitors that limit lookback windows, enabling deeper long-term cohort and retention analysis
Cons
No free tier — even the Essentials plan requires payment, making it inaccessible for very early-stage startups with minimal budget
Steep pricing at scale — costs increase significantly as MAU counts grow into the millions, and enterprise pricing is fully opaque and quote-based
Initial SDK implementation and event taxonomy setup requires meaningful engineering effort — plan for 1-3 weeks of developer time for proper instrumentation
Dashboard UI can feel overwhelming due to the sheer breadth of features — new users report a 2-4 week ramp-up period before becoming productive
Email campaign builder and template editor lag behind dedicated email platforms like Mailchimp or Klaviyo in design flexibility and ease of use
Reporting customization has limitations — some advanced cross-channel attribution reports require CSV exports or API calls rather than native in-platform visualization
Pricing
Standard
$
per user / month
Premium
$
per user / month
Enterprise
Custom
* Pricing is based on Monthly Active Users (MAUs) rather than per-seat. Three tiers: Essentials (up to 100K MAUs, starts ~$75/mo), Advanced, and Cutting Edge (enterprise). All pricing is quote-based for Advanced and above. Essentials plan has a self-serve option. Verify_required for exact current pricing.
View current pricing on CleverTap Last verified: 2026-03-30
Key Features
Roadmapping
Sprint Planning
Backlog Management
Kanban Boards
Gantt Charts
Okr Tracking
User Feedback Management
Customer Portal
Idea Management
Analytics Dashboard
Custom Workflows
Custom Fields
Automations
Time Tracking
Resource Management
Portfolio Management
Api Access
Webhooks
Mobile App
Offline Mode
Ai Features
Templates Library
Guest Access
Sso Saml
Soc2 Compliant
Gdpr Compliant
Hipaa Compliant
On Premise Option
Push Notifications
In App Messaging
Email Campaigns
Sms Campaigns
Whatsapp Campaigns
Web Push
User Segmentation
Real Time Analytics
Cohort Analysis
Funnel Analysis
Retention Analysis
Uninstall Tracking
Ab Testing
Personalization
Journey Builder
Product Experiences
Recommendation Engine
Integrations
CleverTap supports 100+ integrations. View marketplace ↗
slacksalesforcezendeskzapierhubspot
Who Is CleverTap Best For?
Team sizes
scaleupenterprise
Roles
growthmarketingproductmobile developmentcrm
Methodologies
data drivenlifecycle marketinggrowth hackingproduct led growth
Industries
ecommercefintechmedia entertainmentgamingfood deliverytravelsubscription serviceshealthtech
Frequently Asked Questions
Disclaimer: This review is based on publicly available data from G2, official documentation, and third-party sources. Pricing verified on 2026-03-30. Some links may be affiliate links — see our disclosure. Last updated: 2026-03-30.