sales_intelligenceSaaS Business
Apollo.io Review
by Apollo · San Francisco, California · Founded 2015
G2 Score
4.8
Reviews
7k+
Starting Price
$49/user/mo
Free Tier
Yes
Learning Curve
Moderate
Quick Answer
Apollo.io is a sales_intelligence tool rated 4.8/5 on G2 from 7k+ reviews. It's best for sales_development_rep and account_executive teams using outbound_sales or account_based_marketing. Pricing starts at $49/user/mo, with a free tier available.
Pros & Cons
Pros
Massive B2B contact database of 275M+ contacts with generally strong email accuracy, making it one of the largest prospecting databases available
Extremely generous free tier that allows startups and individual sellers to prospect effectively without any cost
All-in-one platform combining prospecting database, email sequencing, dialer, and lightweight CRM — reducing the need for multiple tools
AI-powered email writing and sequence generation significantly accelerates outreach campaign creation
Powerful Chrome extension for LinkedIn prospecting enables finding and saving leads directly from LinkedIn profiles
Strong Salesforce and HubSpot CRM integrations with bi-directional sync keep sales data consistent across systems
Cons
Email and phone data accuracy can be inconsistent — bounce rates of 10-15% are common, especially for smaller companies and non-US contacts
Email sending deliverability can suffer when scaling outreach aggressively, requiring careful domain warming and list hygiene
Credit-based system can become expensive at scale — power users frequently exhaust monthly email and mobile credits before renewal
Built-in CRM is basic and not a viable replacement for Salesforce or HubSpot for teams with complex sales processes
Advanced features like buying intent signals and conversation intelligence are locked behind premium and enterprise tiers
Customer support response times can be slow on free and lower-paid tiers, with priority support reserved for enterprise customers
Pricing
Free
$0
250 emails/day, 10,000 records export/month, limited sequence automation, basic filters
Standard
$49
per user / month
Premium
$79
per user / month
Enterprise
119
* Prices shown are per user/month billed annually. Monthly billing is higher. Free tier includes 10,000 email credits/month. Professional and Organization tiers offer higher limits on credits, sequences, and advanced features. Mobile credits and data enrichment credits are metered separately.
View current pricing on Apollo.io Last verified: 2026-03-30
Key Features
Roadmapping
Sprint Planning
Backlog Management
Kanban Boards
Gantt Charts
Okr Tracking
User Feedback Management
Customer Portal
Idea Management
Analytics Dashboard
Custom Workflows
Custom Fields
Automations
Time Tracking
Resource Management
Portfolio Management
Api Access
Webhooks
Mobile App
Offline Mode
Ai Features
Templates Library
Guest Access
Sso Saml
Soc2 Compliant
Gdpr Compliant
Hipaa Compliant
On Premise Option
Email Sequencing
Dialer
Buying Intent Data
Lead Scoring
Data Enrichment
Chrome Extension
Linkedin Integration
Email Verification
A B Testing
Crm Built In
Integrations
Apollo.io supports 200+ integrations. View marketplace ↗
slackteamssalesforcezapierhubspot
Who Is Apollo.io Best For?
Team sizes
startupscaleupenterprise
Roles
sales development repaccount executivesales managergrowth marketerbusiness developmentrevenue operations
Methodologies
outbound salesaccount based marketingproduct led growthinbound sales
Industries
saasfintechagenciesconsultingenterprise softwarerecruiting
Frequently Asked Questions
Disclaimer: This review is based on publicly available data from G2, official documentation, and third-party sources. Pricing verified on 2026-03-30. Some links may be affiliate links — see our disclosure. Last updated: 2026-03-30.