A/B Testinganalytics_growth
AB Tasty Review
by AB Tasty · Paris, France · Founded 2012
G2 Score
4.5
Reviews
200
Starting Price
N/A
Free Tier
No
Learning Curve
Moderate
Quick Answer
AB Tasty is a a/b testing tool rated 4.5/5 on G2 from 200 reviews. It's best for product and growth teams using experimentation_driven or data_driven. Pricing starts at N/A.
Pros & Cons
Pros
Intuitive WYSIWYG visual editor makes it easy for non-technical marketers and PMs to create and launch A/B tests without developer support
Comprehensive experimentation suite covering client-side, server-side, and full-stack testing with feature flags and progressive rollouts
Strong personalization and audience segmentation engine with AI-powered targeting, including EmotionsAI for emotion-based visitor segmentation
Bayesian statistical engine provides faster, more actionable results compared to traditional frequentist approaches
Deep analytics integrations (Google Analytics, Adobe Analytics, Segment, Amplitude, Mixpanel) make it easy to pipe experiment data into existing stacks
Dedicated customer success management and strong professional services, especially valued by enterprise clients in EMEA
Cons
No transparent pricing — all plans require sales contact, which slows down evaluation for smaller teams
Pricing is traffic-based and can become expensive at scale for high-traffic websites, especially compared to open-source alternatives
Lacks built-in heatmaps and session recordings — requires third-party tools like Hotjar or Contentsquare for qualitative insights
Smaller ecosystem and community compared to Optimizely and LaunchDarkly, meaning fewer third-party resources and tutorials
Client-side snippet can add page load latency (flicker) if not properly implemented, particularly on complex single-page applications
Reporting and dashboarding capabilities are functional but less sophisticated than dedicated analytics platforms like Amplitude Experiment
Pricing
Standard
$
per user / month
Premium
$
per user / month
Enterprise
Custom
* Pricing is traffic-based (monthly unique visitors) rather than per-seat. Plans include Essential, Growth, and Elite tiers. All pricing is quote-based and custom — contact sales required. Typical mid-market contracts start around $30K-$50K/year (verify_required).
View current pricing on AB Tasty Last verified: 2026-03-30
Key Features
Roadmapping
Sprint Planning
Backlog Management
Kanban Boards
Gantt Charts
Okr Tracking
User Feedback Management
Customer Portal
Idea Management
Analytics Dashboard
Custom Workflows
Custom Fields
Automations
Time Tracking
Resource Management
Portfolio Management
Api Access
Webhooks
Mobile App
Offline Mode
Ai Features
Templates Library
Guest Access
Sso Saml
Soc2 Compliant
Gdpr Compliant
Hipaa Compliant
On Premise Option
Ab Testing
Multivariate Testing
Split Url Testing
Feature Flags
Server Side Testing
Client Side Testing
Visual Editor
Code Editor
Personalization
Audience Segmentation
Heatmaps
Session Recordings
Funnel Analysis
Rollout Management
Web Experimentation
Mobile Experimentation
Full Stack Experimentation
Who Is AB Tasty Best For?
Team sizes
scaleupenterprise
Roles
productgrowthmarketinguxdata analyst
Methodologies
experimentation drivendata drivengrowth hackingcro
Industries
ecommerceretailfintechmediatravelsaastelecommunications
Frequently Asked Questions
Disclaimer: This review is based on publicly available data from G2, official documentation, and third-party sources. Pricing verified on 2026-03-30. Some links may be affiliate links — see our disclosure. Last updated: 2026-03-30.